Huntsman Training Club: Proudly a CrossFit Affiliate for 15 Years
Discover the story behind Huntsman Training Club’s new brand, our continued passion for CrossFit, and the exciting next chapter for our community.
We want to clear something up — because it really matters to us.
We love CrossFit.
We’ve been a proud CrossFit affiliate for 15 years, and we fully intend to be a CrossFit affiliate for the next 15.
From the very beginning, our owner Chris Hines has believed passionately in CrossFit — not just as a way of training, but as a methodology and a community that can genuinely change people’s lives.
That belief is as strong today as it was when we first became an affiliate 15 years ago.
We believe in getting stronger, fitter and healthier. We believe in challenging ourselves and each other. But more than anything, we believe in the incredible community that CrossFit creates.
We’ve seen what it can do for people. We’ve watched members become fitter and stronger, achieve things they never thought possible, build lifelong friendships and, in many cases, completely change their lives.
That’s why CrossFit has been such an important part of Huntsman for the last 15 years — and why it will continue to be.
SO WHY HUNTSMAN TRAINING CLUB?
Because Huntsman has grown.
We wanted an identity that represents not only where we’ve come from, but where we’re going — and, most importantly, something that feels like ours.
Our incredibly talented designer Rowan from Sawbo Design Co. — @sawbodesignco — has worked alongside us to create a new Huntsman identity that we couldn’t be prouder of.
Rowan has an incredible ability to take ideas, conversations and feelings and somehow turn them into something visual that just gets it. He understood what Huntsman means to us and what we wanted this next chapter to represent.
He has been endlessly patient with us throughout the process — listening, tweaking, rethinking and refining every detail until it felt right. His creativity and talent are genuinely something else. We think he’s a creative genius, and we feel incredibly lucky to have had him bring our vision to life.
We wanted branding that our members and coaching team would feel genuinely proud to wear — something that says you’re part of Huntsman, whether you’re training, grabbing a coffee, heading out for the day or anywhere else.
And we absolutely love where we’ve landed.
Huntsman Training Club is more than a new name or a new logo. It’s an identity for our whole community.
And there’s another huge part of bringing that identity to life that we want to recognise.
Our wonderful website designer Dan from Sort the Clicks — @sorttheclicks — completely understood our vision from the outset. He worked collaboratively with us and Rowan to take the new Huntsman identity and turn it into a website that we feel truly represents who we are.
We wanted something that stood out, felt unmistakably Huntsman and captured the energy and personality of our community — and Dan absolutely got it.
His creativity, patience, attention to detail and service throughout the whole process have been second to none, and we couldn’t be happier with what he, Rowan and the team have helped us create.
You can check out Dan and his work at @sorttheclicks and www.sorttheclicks.com.
This hasn’t just been about changing a logo or launching a new website. It’s been about creating a brand that properly represents the community we’re so proud of.
And yes… that means new Huntsman merch is coming very soon.
We’ve been working on pieces that you’ll be proud to train in, but more importantly, things you’ll actually want to wear when you’re not in the gym too.
We can’t wait to see the Huntsman name out in the wild.
AND WHAT ABOUT CROSSFIT?
We’re not moving away from it.
CrossFit remains a huge part of who we are.
You’ll still see CrossFit on the timetable. You’ll still see us coaching the methodology we believe in. You’ll still see us taking on the Open together, throwing down, supporting each other and doing all the things that have helped make this community what it is.
The name above the door may have evolved.
Our belief in CrossFit hasn’t.
Huntsman Training Club is the next chapter of Huntsman — a new identity for the community we’ve built, everything we stand for and everything still to come, with CrossFit firmly at the heart of it.
15 years as a CrossFit affiliate. Here’s to the next 15. ❤️
HUNTSMAN TRAINING CLUB
Proudly CrossFit. Proudly Huntsman.
Brand identity: Rowan — @sawbodesignco
Website: Dan — @sorttheclicks | www.sorttheclicks.com
